- Problem:
What are the buyer’s biggest fears, frustrations and needs?
- Aggravate:
How does the problem get worse if they don’t do anything about it?
- Solve:
What can you do to help?
- Prove:
Substantiate your claim with testimonials, research, etc, and give a money back guarantee.
- Call to action:
Ask them to buy and make a special offer.
2. Example:
Bravao Software Company
97 Nguyen Cong Tru
District 1, Ho Chi Minh City
Vietnam
Tel: +84-8-914 2636
Fax: +84-8-914 3870
Emai: bravosoft@vnn.vn
Website: www.bravo.com.vn/
Mr. Smith Brown
Director Accounting & Finance
UBS Vietnam
12 Dong Khoi Str.
District 1, Ho Chi Minh City
Vietnam
Tel: +84-8-847 7576
Fax: +84-8-847 7438
Email: smith.brown@usb.com
Website: www.ubs.com
December 01, 2001
Dear Mr. Brown:
Are you having trouble getting your important accounting and financial matters in order, particularly accounting practices in Vietnam being quite different to your used-to-be? If you are like most foreign business owners in Vietnam, you have trouble to practice "double accounting standards". This is why it is important to have a specialist take care of your most important accounting and financial matters.
At Bravo Software Company, we have the skills and experience to come in and help you have the best solution. We have helped over 1,000 companies in Vietnam to get their accounting and finances in order. Please see testimonials attached with this letter for what our customers say about us.
May we stop by and offer you a FREE estimate of how much it would cost to get your accounting and financial matters in order? If so, give us a call and set up an appointment with one of our friendly consultants.
Sincerely,
(signature here)
Nguyen Duc Vy (Vincent)
Manager Sales Department
3. Music:
Viglacera
ReplyDeleteso great, double accounting standards