Sunday, November 30, 2008

SESSION 6: How To Write A Sale Letter Persuasively

1. Persuasive Sale Letters Follow The Following Formula:

  • Problem:

What are the buyer’s biggest fears, frustrations and needs?

  • Aggravate:

How does the problem get worse if they don’t do anything about it?

  • Solve:

What can you do to help?

  • Prove:

Substantiate your claim with testimonials, research, etc, and give a money back guarantee.

  • Call to action:

Ask them to buy and make a special offer.

2. Example:




Nguyen Duc Vy (Vincent)
Bravao Software Company
97 Nguyen Cong Tru
District 1, Ho Chi Minh City
Vietnam
Tel: +84-8-914 2636
Fax: +84-8-914 3870
Emai: bravosoft@vnn.vn
Website: www.bravo.com.vn/

Mr. Smith Brown
Director Accounting & Finance
UBS Vietnam
12 Dong Khoi Str.
District 1, Ho Chi Minh City
Vietnam
Tel: +84-8-847 7576
Fax: +84-8-847 7438
Email: smith.brown@usb.com
Website: www.ubs.com


December 01, 2001


Dear Mr. Brown:


Are you having trouble getting your important accounting and financial matters in order, particularly accounting practices in Vietnam being quite different to your used-to-be? If you are like most foreign business owners in Vietnam, you have trouble to practice "double accounting standards". This is why it is important to have a specialist take care of your most important accounting and financial matters.


At Bravo Software Company, we have the skills and experience to come in and help you have the best solution. We have helped over 1,000 companies in Vietnam to get their accounting and finances in order. Please see testimonials attached with this letter for what our customers say about us.

May we stop by and offer you a FREE estimate of how much it would cost to get your accounting and financial matters in order? If so, give us a call and set up an appointment with one of our friendly consultants.


Sincerely,
(signature here)

Nguyen Duc Vy (Vincent)
Manager Sales Department


3. Music:

Wednesday, November 26, 2008

SESSION 5: How To Write To Your Colleagues, Subordinates, Superiors And Customers Effectively

1. Formal Email:

When you write an email to a person whom you never met before:

Typical structure of a formal email:






  • Greeting:
Dear
Hello






  • Self-Introduction:
My name is....; from...; I'm writing to....





  • Content:
Describe what you want to do with the receiver of this email.





  • Pre-conclusion:

Thank you for....

I appreciate....

  • Signature:
Best Regards,
Kind Regards,
Warm Regards,
Faithfully,
Faithfully Yours,



Example:


Dear Mr. Peter,

My name is Sarah Brown, currently based in Vietnam. I'm a sale consultant at Bravo Software Company headquared in Vietnam. I'm writing to introduce you our new software products that may be of great benefit to your organization.

....

Thank you for your time and I look forward to hearing from you soon.

Best Regards,
Sarah Brown,
Sale Consultant
Bravo Software Company
97 Nguyen Cong Tru
District 1, Ho Chi Minh City
Vietnam
Tel: +84-8-914 2636
Fax: +84-8-914 3870
Email:
sarah.brown@bravo.com
Website:
www.bravo.com

2. Friendly Email:




  • Greeting:

Hi

Hey

  • Content:

In reply to...

In response to...

In following up of...

In regards to...

  • Signature:

Cheers,

Thanks,

Thanks again,

Best Regards,

Kind Regards,

Warm Regards,

Regards,

With love,

Example:


Hi Peter,

Thank you for your reply.
....

Thank you for interest in our products and I look forward to hearing from you shortly.

Best Regards,
Sarah Brown,
Sale Consultant
Bravo Software Company
97 Nguyen Cong Tru,
District 1, Ho Chi Minh City
Vietnam
Tel: +84-8-914 2636
Fax: +84-8-914 3870
Email:
sarah.brown@bravo.com
Website:
http://www.bravo.com/

3. Music: Sincerely Yours by Sweet Sensation




Dear I write you this letter
To show you how much your love means to me
I wish we could be together
I need you in my life oh can't you see
You promised we would be together
But you still haven't answered my letter
Oh oh, I'm sincerely yours
The one my heart beats for, the one I adore

Oh oh, I'm sincerely yours
The love that you gave I've never felt before
Tears as I write you this letter
The pain in my heart boy has run so deep I
fear we won't be together
Without you my life feels so incomplete
You said our love will last forever
But you still haven't answered my letters
Oh oh, I'm sincerely yours
The love that you gave I've never felt before
Oh oh, I'm sincerely yours
The one my heart beats for, the one I adore
My precious love I just can't believe
The letters I send you don't recieve
You don't know how hard I try
Throw my pride aside and I can't deny
Cause every night I write without fail
And your --- missed my mail
But if ever this letter should reach your door
You'll find inside sincerely yours
Now I know we'll be together, together baby
Cause you just answered my letter
Chorus

LIST OF CHRISTIAN / ENGLISH NAMES

Vietnamese Name Christian/English Name
Phuong Sunny
Hoai Mo Sarah
Yen Yen
Nguyet Nancy
Phong William
Thuan Anh Emily
Vy Vincent
Hiep
Harry
Phuong Jennifer
Kieu Ana
Viet Viery
Lan Luke

Tuesday, November 25, 2008

SESSION 4: How To Talk To Your Colleagues, Subordinates And Superiors (Continue...)

Reference materials for download:





www.radioaustralia.net.au/bayvut/pdf/lessons/efa1/toanvan/9.pdf

www.radioaustralia.net.au/bayvut/pdf/lessons/efa2/toanvan/4.pdf


1. Polite Ways To Ask Someone To Do Something For You:






  • May I have + (noun / gerund) ?

May I have your name, please ?

  • Would you + (verb) ?

Would you turn off the projector, please?

Would you turn off the projector, thanks?

  • Would you mind + (verb) + ing ?

Would you mind turning off the projector, please?

Would you mind turning off the projector, thanks?

  • Do you mind + (verb) + ing ?
Do you mind turning off the projector, please?
Do you mind turning off the projector, thanks?

2. Mostly Used Answers To A Question:

Agree:





  • Yes
  • Yup
  • O.K
  • Certainly

Do Not Agree:







  • No
  • Not at all
  • Of course not
  • Certainly not
3. When You Agree and Disagree With A Statement From Someone:




  • Well... + (further explanation)

Brian: Saigon is a nice place to live.

Jane: Well...it depends on what you want and what it can offer...

Brian: O.K. I agree with that.

4. Music: Will You Be There by Michael Jackson



Hold me
Like the river jordan
And I will then say to thee
You are my friend
Carry me
Like you are my brother
Love me like a mother
Will you be there?
Weary
Tell me will you hold me
When wrong, will you skold me
When lost will you find me?
But they told me
A man should be faithful
And walk when not able
And fight till the end
But Im only human
Everyones taking control of me
Seems that the worlds
Got a role for me
Im so confused
Will you show to me
Youll be there for me
And care enough to bear me
(lead me)
(lay your head lowly)
(softly then boldly)
(carry me there)
(hold me)
(love me and feed me)
(kiss me and free me)
(I will feel blessed)
(carry)
(carry me boldly)
(lift me up slowly)
(carry me there)
(save me)
(heal me and bathe me)
(softly you say to me)
(I will be there)
(lift me)
(lift me up slowly)
(carry me boldly)
(show me you care)
(hold me)
(lay your head lowly)
(softly then boldly)
(carry me there)
(need me)
(love me and feed me)
(kiss me and free me)
(I will feel blessed)
(spoken)
In our darkest hour
In my deepest despair
Will you still care?
Will you be there?
In my trials
And my tripulations
Through our doubts
And frustrations
In my violence
In my turbulence
Through my fear
And my confessions
In my anguish and my pain
Through my joy and my sorrow
In the promise of another tomorrow
Ill never let you part
For youre always in my heart.

Monday, November 24, 2008

NOTICE: Monthly Tests

Hi All,

There will be multiple-choice tests upon completing the 10th, 20th and 30th sessions with the purposes of:

-Helping evaluate the effectiveness of the workshop so that amendments or changes can be made.

-Helping Bravo's management in assessing its objectives in providing English training for its personnel.

So please to take this easy. The tests shall be fun!

Thank you for your collaboration.

Thanks,
Truong Vinh Tin

Sunday, November 23, 2008

SESSION 3: How To Talk To Your Colleagues, Subordinates and Superiors Effectively

Reference materials for download:

www.radioaustralia.net.au/bayvut/pdf/lessons/efa1/toanvan/18.pdf


1. Colleagues, Subordinates and Superiors: Who Are They?



  • Colleague: usually working peer with same level.
  • Subordinate: working peer with level lower than yours.
  • Superior: working peer with level higher than yours.

2. If You Want To Get Something From Your Colleagues or Subordinates or Superiors:


  • Can I help you?
  • Can I have....?
or



  • Could you help do....?

3. If You Want To Command Your Subordinates To Do Something:

  • Can you.....?

4. If You ARE NOT SURE Something To Happen:

  • I shall...
  • We shall....
  • Shall I...?
  • Shall we...?

5. If You ARE SURE Somthing To Happen:

  • I will....
  • We will...

6. When You Want To Talk About A Specific Subject or Topic:

  • Regarding....
  • I'm going to talk about....
  • I'm gonna talk about...
  • I'm going to present Bravo's products' features.
  • I'm going to present Bravo's software products.

7. Music: Could You Be The One byTony Oller




I'm taken my time when I cruise the runway
Flying in between of the scenery
It's on
It's on
Could it be you you you or you I'm looking for
A heart that's true to come along
It's on
Are you guna be the girl in that dream when I close my eyes
Out of everyone the best for me the one
That I call mine
Are you guna be the one
The shinning star
The center of my world
I'm not looking for just any girl
Could you be the one
Could you be the one
YEAH!

Wednesday, November 19, 2008

SESSION 2: Greeting, Self-Introduction and Farewell for Professionals

Materials for download:

www.radioaustralia.net.au/bayvut/pdf/lessons/efa1/toanvan/1.pdf

www.radioaustralia.net.au/bayvut/pdf/lessons/efa1/toanvan/2.pdf


1. Greeting:





  • Good morning:

This greeting is usually used in a formal meeting or event such as a sale presentation,
workshop, etc,
and before 12 pm in a day.

  • Good afternoon:
Similar to "Good morning" but between 12 pm and 5 pm in a day.
  • Good evening:
Similar to "Good morning" but after 5 pm in a day.
  • Hello:

Hello is usually used in case of two persons never knowing each other before.

  • Hi:
"Hi" is, in most of the cases, used in a friendly manner, usually two persons already knew each other before or have similar ages.

  • Hey:

Similar to "Hi".

  • G'day, mate:
This is an Australian slang for "Good day" and used in any time in a day, unlike "Good morning", "Good afternoon" and "Good evening". "Mate" means "Friend" in English. As such, this greeting is very casual or informal.






  • How are you?

Widely used when people first meet.

  • How do you do?

Same meaning as "Hello" or "Hi" but usually the asker does not expect an answer, such as "I'm fine" or "I'm OK" or "I'm not good today", from the other party.

  • How are you going?

Same meaning as "How are you?".

  • How are you doing?

Same meaning as "How are you doing?".

2. Self-Introduction:

  • My name is...:
You usually introduce your name after greeting above. For example:

Hello. My name is Tim.
Good morning. My name is Jane.



  • I'm...:

Similar to "My name is...". For example:

Hello. I'm Tim.
Good morning. I'm Jane.

  • I'm a software engineer:
You can add some further self-introduction such as:



Hello. My name is Tim. I'm a software engineer from Bravo Software Company.

  • I'm a sale executive:

Good afternoon. My name is Jane. I'm a sale executive from Bravo Software Company. I'm here to have an appointment with Mr. Korea at 3 pm today.

  • I'm a secretary:
Hello. My name is Leslie. I'm a secretary from Bravo Software Company.



  • I'm a receptionist:
  • I'm the manager of sales department:
  • I'm the director of sales department:

3. Farewell:

  • I'd better go now:

It's a polite way to say when you like to leave a meeting. For example:

I'm sorry. I'd better go now. See you later.

  • I've got to go now:

Similar to "I'd better go now". For example:

Guys. I've got to go now. Catch you all later.

  • I have to go now:

Similar to "I've got to go now".

  • Thanks for your help on.....

Before you leave a meeting or a sale presentation, it's a professional way to thank your audience or customer(s). For example:

Mr. Korea, I've got to now now. Thanks for your time and I'll be in touch with you next week.

  • Thanks for your participation....
  • Thanks for your contribution....
  • Thank you:
  • Thank you and bye:
  • Thank you all:
  • Bye:
  • Bye for now:
  • See you later:
  • Catch you later:
  • See you soon:
  • Catch you soon:
  • Have a nice day:
  • Have a nice weekend:
  • Have a nice trip:
  • Have a good time:
  • Keep in touch:


    4. Music: Hello by Lionel Richie




I've been alone with you inside my mind
And in my dreams I've kissed your lips a thousand times
I sometimes see you pass outside my door
Hello, is it me you're looking for?
I can see it in your eyes
I can see it in your smile
You're all I've ever wanted,
(and) my arms are open wide

' Cause you know just what to say
And you know just what to do
And I want to tell you so much,
I love you ...
I long to see the sunlight in your hair
And tell you time and time again how much I care
Sometimes I feel my heart will overflow
Hello, I've just got to let you know '
Cause I wonder where you are
And I wonder what you do
Are you somewhere feeling lonely,
or is someone loving you?
Tell me how to win your heart
For I haven't got a clue
But let me start by saying,
I love you ...
Hello, is it me you're looking for?
'Cause I wonder where you are
And I wonder what you do
Are you somewhere feeling lonely
or is someone loving you?
Tell me how to win your heart
For I haven't got a clue
But let me start by saying ...
I love you

SESSION 1: Introduction & Free Resources

Hi All,

I put here below free online resources for your reference as mentioned in Session 1 last night:

1. http://www.tratu.bamboo.com/

I found out that this online dictionary offers many tools necessary for English learners, for example how to put an accent in a right location in a word, etc.

2. www.bayvut.com/hoctienganh

This free tool was originally offered by Australia Radio and AMES to adult immigrants to grasp necessary English skills to move on to further study or working. Good English lessions there!

3. http://www.youtube.com/

This is in fact a revolutionary tool to get any information that you're interested in. I use this tool quite often to learn different subjects. It's fantastic !!!

4. Music: Hero by Mariah Carey




There's a hero
If you look inside your heart
You don't have to be afraid of what you are

There's an answer
If you reach into your soul
And the sorrow that you know will melt away

And then a hero comes along
With the strength to carry on
And you cast your fears aside
And you know you can survive

So when you feel like hope is gone
Look inside you and be strong
And you'll finally see the truth
That a hero lies in you

It's a long road
When you face the world alone
No one reaches out a hand for you to hold

You can find love

If you search within yourself

And the emptiness you felt will disappear

And then a hero comes along

With the strength to carry on

And you cast your fears aside

And you know you can survive

So when you feel like hope is gone

Look inside you and be strong

And you'll finally see the truth

That a hero lies in you

Lord knows

Dreams are hard to follow

But don't let anyone tear them away

Hold on There will be tomorrow

In time, you'll find the way

And then a hero comes along

With the strength to carry on

And you cast your fears aside

And you know you can survive

So when you feel like hope is gone

Look inside you and be strong

And you'll finally see the truth

That a hero lies in you


More to come....

Cheers,
Tin

Tuesday, November 18, 2008

GETTING TO KNOW EACH OTHER !

Hi All,

It's my pleasure to be given an opportunity to conduct the English workshop for all of you at Bravo Software Company.

With that said, I'll try my best to help you improve your English, specially in listening and speaking skills.

From now on, I'll put all materials related to the past sessions as well as the next sessions for you to refer to whenever you need them.

Keep up with the good works.

Cheers,
Truong Vinh Tin